Collaboration occurs between Affinity Lab members on a regular basis. Periodically a major collaboration emerges. In May 2006 Lab members Brand DC, Design Symphony and Mariposa Communications saw the potential for an enhanced service offering by combining design, marketing and public relations into a collaborative process. The belief is that by collaborating throughout the process the design, marketing and public relations elements in the final product would be superior to existing services in the marketplace.

MARKER FIGHT™ OVERVIEW

All too often, a marker fight occurs when people with different viewpoints enter a meeting room and struggle for control of the flip charts, white boards or ideas. MARKER FIGHT™ is our alliance of communications professionals who celebrate the energy and ideas GENERATED by effective collaboration. This model brings various communications disciplines to the board at the same time to create an evocative, consistent brand message.

With founders from design, marketing and public relations disciplines, MARKER FIGHT™ colors outside the lines of these traditional business practices to create a new process that takes you through the following steps.

OPENING THE BOX - reviewing your communications tools to date
DOODLING SOLUTIONS - conducting a truly collaborative brainstorm
BRAND MARKING - creating and delivering the specific communications strategy or tool

Whether we hold a MARKER FIGHT™ for your entire organization or focus on one specific aspect of your work, the resulting product will connect with the mission and vision of your overall organization and convey this by connecting to a variety of senses and communications channels.

Put away your preconceived notions about your next brainstorm or communications project, choose your favorite color and prepare for a MARKER FIGHT™.